The iconic lights in Piccadilly Circus are being upgraded and this includes protection against lightning damage which will be provided by us.
The Piccadilly Lights owned by Land Securities will undertake the major upgrade from January 2017. The existing screens will be replaced with Europe’s largest single digital screen, which will retain its renowned curved shape, surface area and its ability to have a patchwork appearance. Advertisers will be able to take advantage of the screen’s ability to rotate between six full-motion sections, which will be shared, while also having the chance to harness brief single-brand takeovers of the complete screen.
